Situation
Dedalus is a recognized global leader in digital health, dedicated to supporting care teams and patients with innovative software solutions. In the Australia and New Zealand (ANZ) region, they hold a significant footprint with trusted products like WebPAS and i.Pharmacy serving as critical infrastructure. With the ambitious goal of expanding their impact, Dedalus sought to introduce their flagship EMR solution, Orbis, to a major state-level health authority in Australia.
The challenge was one of strategic communication amidst a competitive landscape. While Dedalus possessed a strong local presence and deep technical capability, the Expression of Interest (EOI) for this major Electronic Medical Record (EMR) program required a narrative that seamlessly unified their global innovation with their established local roots. Dedalus engaged Servita as a strategic partner to co-lead the response, leveraging our specialized expertise in bid architecture and transformation to bolster their internal teams and ensure their proposal reflected the full, combined strength of their offering.
Solution
Servita rapidly mobilized a blended team of expert consultants to work in close partnership with the Dedalus ANZ leadership. We moved beyond simple support to orchestrate a cohesive bid strategy that complemented their existing high-caliber delivery capabilities. Our team worked to articulate a compelling value proposition that positioned Orbis as the optimal solution, specifically focusing on the powerful synergies of integrating Orbis with Dedalus’s current local assets to demonstrate a low-risk, high-value transition.
The engagement was a true collaboration; we provided additional capacity and specialized “best practice” methodologies to further strengthen the team’s output. By validating the Orbis solution with concrete global delivery credibility and robust risk mitigation strategies, we reinforced their local market authority. We also facilitated knowledge sharing and mentoring, ensuring that the Dedalus ANZ team could leverage these strategic insights for future initiatives. Finally, we delivered a comprehensive Implementation Guide and gap analysis, establishing a clear, forward-looking roadmap for deployment in the region.
Results
The collaboration resulted in a unified, persuasive, and professionally polished EOI submission that confidently positioned Dedalus as a frontrunner for this major health contract. By enhancing their existing strengths with strategic narrative refinement, Servita helped Dedalus articulate a vision of integrated care that resonated with key stakeholders.
Key outcomes include:
- Strategic Positioning: Delivered a high-impact narrative that successfully aligned global capabilities with strict government requirements, clearly differentiating the Orbis solution.
- Operational Clarity: Defined a clear pathway for integrating new EMR capabilities with existing legacy systems, maximizing the value of Dedalus’s current footprint.
- Notable achievements:
- Successful submission of a major EMR Expression of Interest (EOI) in Australia with a unified, strength-based narrative.
- Reinforced the Dedalus ANZ team’s capabilities through collaborative mentoring and strategic knowledge transfer.
- Completed a detailed gap analysis and Implementation Guide, providing the foundational strategy for subsequent proposal stages.
Servita proved to be the ideal complement to Dedalus, enhancing their established capabilities to deliver a clear, confident, and winning proposition.