With the emergence of reliable e-Commerce, retail organisations have had to improve their reach and operational capacities dramatically. With the pervasive spread of high speed internet connectivity, social networking and other innovative technologies, consumers are now well and truly in the driving seat.
Consumers are now much more engaged in the buying process, and have the resources to evaluate purchasing decisions in seconds, reading customer generated reviews and comparing product specifications and prices. Consumers themselves have increasingly powerful procurement capabilities, including being able to scan barcodes with mobile devices to check competitor pricing and availability in real time.
Retail organisations have to continue to rationalise their operating models and identify innovative ways to engage and retain customers. Harnessing technology to stay ahead of the curve is essential to enable consumers to embrace, promote and purchase their products and brands.
Find out how Servita can deliver technological and process driven transformation initiatives in the Retail sector.
Regional Director, UK